Overview

PU Prime is an award-winning CFD broker offering clients access to a wide range of asset classes, including FX, Commodities, Indices, Share CFDs, Bonds, and ETFs.

With a rapidly growing mobile presence, PU Prime partnered with Mobrand to expand its user base and drive full-funnel performance across key global markets.

• - App vertical: Fintech
• - Platforms: iOS, Android
• - Geolocation: United Kingdom, Germany, Italy, Canada, Denmark, Brazil, France, Netherlands.

Campaign goals

Mobrand’s campaign focused on performance-driven growth across the following objectives:

• - Increase new user Live Account Registrations
• - Drive higher volumes of FTDs (First-Time Deposits)
• - Engage high-intent users and improve the Live Account Registration-to-FTD conversion rate

What we improved

Over four performance quarters (2024–2025), Mobrand successfully scaled PU Prime’s mobile acquisition funnel, achieving significant growth at every stage:

• - 10x increase in user Live Account Registrations in Q1-Q2 2025 compared to Q3-Q4 2024
• - 8x increase in FTDs during the same period
• - On average, 62% of users who placed an FTD qualified as QFTDs (Qualified First-Time Deposit)
• - Resulted in an 8x increase in QFTDs in Q1-Q2 2025 vs. Q3-Q4 2024

How we did it

To drive consistent performance across the funnel, Mobrand focused on media efficiency, strong creative, and precise audience targeting: