Overview
Mobrand, leveraging its expertise in performance-based marketing, have partnered with Pointsbet for the promotional campaign aimed to drive new users to the Pointsbet apps during major sport events of 2024-25 and retain the users, engaging them in placing deposits and bets.
- - App vertical: Betting
- -Platforms: iOS, Android
- -Geolocation:- Ontario (Canada)
Campaign objectives
- - Acquire new users around NHL events in 2024-25
- - Increase users’ Sign ups for the account
- - Optimize the funnel: Install → Sign up → First-Time Deposit
Strategy & execution
Through integrations with leading Ad Exchanges and premium SSPs, Mobrand reached diverse audiences, targeting users in Canada (Ontario) across sports and betting platforms.
- - Traffic sources: Programmatic channels of promotion
- - Creative formats: Banners, Video, Interstitials
- - Audience targeting: Lookalikes, Interest-based, Geolocation
- - Optimization tactics: Dynamic bidding, Dayparting, A/B testing
Key Metrics & Results
Mobrand employed a performance-based cost model, tailored for Betting & Sports vertical, ensuring our client only paid for high-quality user actions, such as Sign-ups.
Results of 2024:- - Target event - Sign-up: 1,000+ registered users
- - Other high-value events - First deposits placed: 700+ FTDs
- - Target event - Sign-up: 1,500+ registered users
- - Other high-value events - First deposits placed: 1,100+ FTDs
Through targeted, performance-driven strategies, using in-house technology and by optimizing Installs and Sign-ups, Mobrand managed to balance the scale and efficiency of the promotional campaign for Pointsbet apps, achieving the objectives of the campaign.
