Overview

Mobrand, leveraging its expertise in performance-based marketing, have partnered with PlayOJO for long-term partnership in user acquisition. The promotional campaigns of Q3-Q4 2024 aimed to increase in double the amount of First-Time Deposits from new users, compared to Q1-Q2 2024 and engage them in placing bets.

• - App vertical: Online Casinos
• - Platforms: iOS, Android
• - Geolocation: United Kingdom

Campaign objectives

• - Along with acquiring new users to the app, engage them in placing First-Time Deposits (FTDs)
• - Deliver 200% increase the amount of FTDs compared to Q1-Q2 2024
• - Optimize the funnel: Install → Registration → FTD

Strategy & execution

Through integrations with leading Ad Exchanges and premium SSPs, Mobrand reached diverse audiences, targeting users in the United Kingdom across various gambling platforms.

With advanced in-house technology, we achieved precise audience segmentation of casino players and gambling enthusiasts, continuously optimizing app funnel metrics in real time to drive stronger results.

• - Traffic channels: Programmatic media buying
• - Ad formats: Banner ads, video ads, interstitial creatives
• - Audience strategy: Lookalike modeling, interest targeting, location-based targeting
• - Optimization methods: Automated bidding strategies, time-based delivery (dayparting), creative A/B testing

Key metrics & results

Mobrand employed a performance-based cost model, ensuring our client only paid for high-quality user actions, such as FTDs.

• - Marketing Spend Q3-Q4 2024: 200,000$+
• - Target event - FTD: 2500+ FTDs placed
• - Increase in FTDs: 400%