Overview
Monopoly Live is an innovative online casino game that combines the excitement of live gaming with classic Monopoly mechanics.
Mobrand launched a promotional campaign for Monopoly Live in January 2025. The objective was rapid growth by converting casual users into high-value, real-money players, while minimizing spend on low-intent users.
During the promotional period, Monopoly Live also highlighted creative assets designed to draw users’ attention to responsible gambling.
- - App vertical: Online Casinos
- - Platforms: iOS
- - Geolocation: United Kingdom
Campaign goals
- - Attract high-intent users with strong deposit potential
- - Optimize the funnel: improve install-to-registration and registration-to-FTD (First-Time Deposit) rates
- - Scale profitably, maximizing return per player
Results
From March to August 2025, Mobrand enabled steady growth for Monopoly Live, increasing the number of registrations, driving more FTDs, and improving the registration-to-FTD conversion rate. The partnership is ongoing, with consistent gains in both volume and user quality.
Key metrics
- - Registrations: 150% increase in July compared to March
- - Registration-to-FTD rate: From March to August, 60% of registered users completed an FTD, demonstrating Mobrand’s success in attracting high-value players. User quality remained consistently high alongside growth, as evidenced by the strong conversion rate to FTDs
Strategy & Execution
Using its proprietary technology, Mobrand targeted UK users across gambling platforms and segmented them by gambling interest profile, app usage, and likelihood to deposit.
- - Traffic Channels: Programmatic media buying optimized for iOS casino app acquisition
- - Ad Formats: Static banners, video, native ads, and interstitials
- - Audience Strategy: UK-specific targeting focused on gambling intent, lookalike segments, and retargeting based on deposit behavior data
Optimization methods
- - A/B creative testing across app funnel stages (Install → Registration → FTD)
- - Automated bid adjustments based on real-time performance
- - Dayparting to optimize delivery for higher-intent user segments
