Overview

Mobrand, leveraging its expertise in performance-based marketing, have partnered with Bloodline:Heroes of Lithas in a long-term user acquisition collaboration. One of the promotional campaigns, which ran from April to July 2024, focused on expanding the user base and enhancing ROAS.

• - App vertical: Games
• - Platforms: iOS, Android
• - Geolocation: United States

Campaign objectives

• - Increase amount of the app installs
• - Achieve a KPI of >25% Day 7 ROAS
• - Optimize the funnel: Install → Registration → In-app purchase

Strategy & execution

Mobrand leveraged integrations with leading Ad Exchanges and premium SSPs to access diverse audiences, with a focus on gamers in the United States across multiple platforms.

With our advanced in-house tech, we accurately segmented gaming audiences, continuously optimizing for in-app purchases.

• - Traffic sources: Programmatic channels of promotion
• - Creative formats: Banners, Video
• - Audience targeting: Geolocation, Interest-based
• - Optimization tactics: Dynamic bidding, Time-based, A/B testing

Key metrics & results

Mobrand applied funnel optimization strategies, continuously engaging users to drive meaningful in-app actions. While the campaign operated on a cost-per-install (CPI) model, the maximizing of ROAS was the main performance driver of the campaign.

• - Marketing Spend April-July 2024: 7,000$+
• - Number of installs: 7,000+
• - Target KPI - Day 7 ROAS >25%: ROAS 150%+ achieved