mobrand-logo
10 Mar, 2025Written by MobrandReading time: 4 min
play-ojo

Overview

Mobrand, leveraging its expertise in performance-based marketing, have partnered with Bloodline:Heroes of Lithas in a long-term user acquisition collaboration. One of the promotional campaigns, which ran from April to July 2024, focused on expanding the user base and enhancing ROAS.

  • - App vertical: Games
  • - Platforms: iOS, Android
  • - Geolocation: United States

Campaign objectives

  • - Increase amount of the app installs
  • - Achieve a KPI of >25% Day 7 ROAS
  • - Optimize the funnel: Install → Registration → In-app purchase

Strategy & execution

Mobrand leveraged integrations with leading Ad Exchanges and premium SSPs to access diverse audiences, with a focus on gamers in the United States across multiple platforms.

With our advanced in-house tech, we accurately segmented gaming audiences, continuously optimizing for in-app purchases.

  • - Traffic sources: Programmatic channels of promotion
  • - Creative formats: Banners, Video
  • - Audience targeting: Geolocation, Interest-based
  • - Optimization tactics: Dynamic bidding, Time-based, A/B testing

Key metrics & results

Mobrand applied funnel optimization strategies, continuously engaging users to drive meaningful in-app actions. While the campaign operated on a cost-per-install (CPI) model, the maximizing of ROAS was the main performance driver of the campaign.

  • - Marketing Spend April-July 2024: 7,000$+
  • - Number of installs: 7,000+
  • - Target KPI - Day 7 ROAS >25%: ROAS 150%+ achieved

Using in-house analytical tools for targeting and optimizations, Mobrand optimized both scale and efficiency, exceeding the ROAS benchmarks for Bloodline: Heroes of Lithas app during the promotional period.

Looking to expand the user base of your app?

Talk to our Growth Team

mobrand-logo
business-awardbusiness Of Apps Top user acquisition companies
Privacy PolicyTerms & Conditions