
Overview
Mobrand, leveraging its expertise in performance-based marketing, have partnered with Bloodline:Heroes of Lithas in a long-term user acquisition collaboration. One of the promotional campaigns, which ran from April to July 2024, focused on expanding the user base and enhancing ROAS.
- - App vertical: Games
- - Platforms: iOS, Android
- - Geolocation: United States
Campaign objectives
- - Increase amount of the app installs
- - Achieve a KPI of >25% Day 7 ROAS
- - Optimize the funnel: Install → Registration → In-app purchase
Strategy & execution
Mobrand leveraged integrations with leading Ad Exchanges and premium SSPs to access diverse audiences, with a focus on gamers in the United States across multiple platforms.
With our advanced in-house tech, we accurately segmented gaming audiences, continuously optimizing for in-app purchases.
- - Traffic sources: Programmatic channels of promotion
- - Creative formats: Banners, Video
- - Audience targeting: Geolocation, Interest-based
- - Optimization tactics: Dynamic bidding, Time-based, A/B testing
Key metrics & results
Mobrand applied funnel optimization strategies, continuously engaging users to drive meaningful in-app actions. While the campaign operated on a cost-per-install (CPI) model, the maximizing of ROAS was the main performance driver of the campaign.
- - Marketing Spend April-July 2024: 7,000$+
- - Number of installs: 7,000+
- - Target KPI - Day 7 ROAS >25%: ROAS 150%+ achieved
Using in-house analytical tools for targeting and optimizations, Mobrand optimized both scale and efficiency, exceeding the ROAS benchmarks for Bloodline: Heroes of Lithas app during the promotional period.